Franchise Profile : SHEFIELD GROUP
Shefield Group is a group of high end convenience stores selling everyday products including: cold beverages, confectionary, snacks, lottery, domestic tobacco, Cuban cigars and an extensive offerings of smoking accessories including e-cigarettes, vaporizers, e-liquids and pipes.
Type :
Franchise
Units :
68
Started :
1976
Investment:
$264,000 to $491,000


Franchise fee :
$35,000

Shefield Group offers a convenience store concepts located in enclosed malls and shopping centres, offering a safe secure environment for both franchisees and consumers. Shefield Group locations offer realistic hours of operation which are ideal for managing labour costs.. Unique product assortment, management and strong margins allow us to be competitive within our retail category. Our long standing relationship with the upper echelon of Canadian commercial landlords allows us to secure Grade "A" prime retail locations.

Shefield Express®

The Shefield Express® concept is adaptable to every location. We offer a new type of up-scale convenience store that is designed to reflect the changing needs and lifestyles of people today. We focus on space optimization, which is a cornerstone of our success. We effectively capture traffic flow with our perimeter merchandising techniques. This way, customers can have a look at our array of products while the store remains uncluttered and welcoming. Our store design is young and bright with contemporary colors to attract customers of all ages and background.
The Shefield Express® business model provides the following:

  • a "turn key" operation;

  • broad product assortment to appeal to an expanded demographic;
    superior inventory due to an emphasis on immediate consumables;

  • comprehensive Point of Sale systems to monitor product category sales for business management;

  • compact design and proper utilization of space;

  • in-store marketing from our marketing department;

  • built in customer base from mall or office employees;

  • great value - "two for" programs on cigarettes, beverages and confectionary are regularly offered to consumers. We negotiate special programs with our suppliers and then create strong point of sale materials that support them;

  • traffic flow - our merchandising standards are intended to drive traffic into our stores by building our brand awareness through superior execution; and

  • over 40 years of experience under the Shefield Group umbrella.

Shefield & Sons®

Shefield & Sons® stores have been in malls across Canada since 1976. Shefield & Sons® is a tobacconist offering the following to its customers:

  • an extensive tobacco section with a large display of cigarettes, pipes, pipe tobacco, fine cut tobacco and rolling papers - all priced at very competitive price-points;

  • a wide selection of cigars from many countries, including Cuba; and

  • smoking accessories including the ever-popular Zippo lighters and cigar humidors for the home.

Most Shefield & Sons® locations have lottery terminals and some have a Canada Post outlet and/or an ATM.

Why Franchise?

Franchising gives you the opportunity of owning your own business combined with the support of the Franchisor and its Head Office team.

The benefits of being a franchisee are:

  • operating under a proven and successful business model

  • having access to buying power

  • operational, Merchandizing and Technical training and support

  • being able to access locations that Landlords reserve for national tenants and brands.

All of this helps franchisees reduce their risks when getting into a new business venture.

Current Opportunities

Opportunities are available in regional and local malls across Canada. Shefield has been in malls for over forty years! The Shefield Group is proud of its long-standing relationships with major landlords and developers. Relationships help, especially when it is time to negotiate leases and secure prime locations!


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