MONTREAL, November 27, 2019 – RECIPE Unlimited is proud to bring the world-renowned New York Fries restaurant brand back to Quebec, with the grand opening of its inaugural location at CF Carrefour Laval food court. This operation is being opened under the leadership of RECIPE’s affiliate, the St-Hubert Group, which will leverage its deep roots in the Quebec market to deliver a gourmet offering for guests with artisanal fresh cut fries, a variety of poutines and luxury hot dogs.
For more than 35 years, New York Fries has built a strong reputation as a leading shopping-centre eatery across Canada and in countries far and wide. New York Fries are freshly cut throughout the day using Canadian Grade A russet potatoes and cooked in non-hydrogenated sunflower oil. As potatoes are the only item that goes into the fryers, the fries appeal to vegan, vegetarian and gluten-free diets. New York Fries uses real cheese curds from Lac-Mégantic which are delivered fresh to this location. The brand also offers unique items to reflect the different tastes of Quebecers, including a toasted hot dog bun in addition to the steamed version, and a traditional poutine sauce for their Classic Poutine.
The St-Hubert Group will oversee the management and day-to-day operations of this New York Fries location, which features a new design concept that blends modern and earthy materials into its 425 sq feet. The brand also launches its first ever video wall alongside its digital menu. Opening just ahead of Black Friday, the busiest time for shopping centres, Quebecers can now enjoy premium fries served up hot and crisp, just in time for the holiday shopping. And to make the experience event better, New York Fries will use the Carrefour reusable plate- and glassware for dine-in guests, and provides compostable boxes made from 100% recyclable material for takeout.
“We’re very excited to be bringing New York Fries back into Quebec under the wings of our St-Hubert team. It has been a fantastic collaboration of two beloved, operationally strong brands and we look forward to growing the New York Fries brand across the Province. ”
Frank Hennessey, CEO, RECIPE Unlimited Corporation
“Over the past 68 years, St-Hubert has become one of the most trusted restaurant brands in Quebec. We understand the Quebec culture and we know what consumers want. We’re excited to use our expertise to reintroduce New York Fries to Quebecers and offer a new, premium fast food experience for guests.”
Richard Scofield, President, Les Rôtisseries St-Hubert
About New York Fries
New York Fries is a Canadian retail chain specializing in premium quality, fresh-cut fries and poutine. Located in all major Canadian malls, the 160-unit chain has successfully expanded to China, the United Arab Emirates, Macau, Saudi Arabia, Bahrain, Oman, Qatar and Panama with a total of 42 international units. New York Fries is wholly owned by Recipe Unlimited Corporation, Canada’s oldest and largest full-service restaurant company. For more information, visit www.newyorkfries.com
About the St-Hubert Group
St-Hubert Group has more than 10,000 employees in two divisions: Restaurant and Food. Founded in 1951 in Montreal, Les Rôtisseries St-Hubert Ltd. now includes 125 rotisseries in Quebec, Ontario and New Brunswick, and serves more than 31 million meals annually. St-Hubert also manages the growth of the Harvey’s banner in Quebec as well as the two Taverne 1909 – signé St-Hubert restaurants. The St-Hubert Group also has a retail division that manufactures and distributes several food products, including sauces, soups, ribs, meat pies and chicken pies, under the St-Hubert brand and also under the other restaurant brands of the RECIPE Unlimited Corporation. The company has a long tradition of innovation and is constantly striving to meet the needs of its customers.
For information, please contact:
Sr. Director, Communications and Corporate Affairs